Action: Do you have a database of prospects or clients? Then implement an email marketing strategy that develops the relationship, builds trust, and establishes your business as the leader in the market.
6 Inspiring Leadership Traits of Barack Obama
Barack Obama uses blogging to communicate with his visitors and supporters. He shares articles, commentary, YouTube videos and Twitter updates. Action: Setup a blog on your website and use it to connect with your visitors. Sharing educational or informative articles works best when combined with email marketing and social media marketing. In Barack Obama had a presence on 16 different social media platforms, and promoted all of them on his website.
In that number has been reduced to two… Facebook and Twitter, which reflects the growth and market share that these two websites have achieved in the last 3 years. Of course he still uses YouTube to stream his videos and Flickr to host his images, but he has limited his social networking to Facebook and Twitter. Every post on his website lets you share that post on Facebook and Twitter, and you can invite your Facebook friends to the Barack Obama site right from the widget in the sidebar. This is where blogging aligns perfectly with social media, because people are much more likely to share a piece of information rather than an entire website.
The biggest point to take away from this is that if Barack Obama, with all the resources at his disposal, is only focusing on Facebook and Twitter then why would you spend any of your precious time on anything else.
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Action: Integrate Facebook and Twitter with your website and, in particular, your blog. The better the information you share, the more people who will also share it. The website is segmented by state so that supporters can stay up to date with what is happening in their state.
This allows Barack Obama to use the main website for his national messages and the state pages for state-based messages.
Leadership Lessons from Abraham Lincoln
Action: How can you segment your market to drive engagement? Take a look at your website, database and email marketing and think about how you can refine your message for each segment.
He uses Facebook to share updates on his campaign, ask his fans questions, share YouTube videos and drive engagement. He uses Facebook to drive engagement… and with feedback on his status updates regularly exceeding the 5, comments mark, he is doing it well.
Action: Setup a Facebook page for your business and start communicating with your market with the aim of driving engagement. He uses Twitter to share opinions, thoughts and updates on his campaign. Obama also uses hashtags to participate in conversations. Most of his appearances have focused on discussing the integrity of the political system and similar themes. Following tradition, Mr. Obama initially refrained from publicly criticizing his successor. But during the run-up to the midterms , he called President Donald J.
Trump a threat to American values while speaking to students at the University of Illinois at Urbana-Champaign. He has occasionally returned to the campaign trail to rally black voters and, more recently, has been working behind the scenes to advise Democratic presidential hopefuls. But he has yet to make an endorsement. Log In. Thank you for your interest You will be notified when this product will be in stock. I agree to the. Terms and Conditions. How It Works?
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